This week, Karl Lagerfeld and company imported a 265 ton iceberg from Sweden for the Chanel AW/2010-2011 catwalk presentation during Paris Fashion Week. During this spectacular and titanic (sorry, just had to) show, models for the illustrious French brand walked through the melting ice water on the runway, presenting innovative knits and new designs.
On a similar, yet vastly different budgetary note, we will be unveiling new precious jewelry designs from our Antarctica collection at the Smart Jewelry Show in Chicago. We launched this inherently cool collection of gold rings, earrings and pendants in 2008 and have continually added “one of one” items to the collection for our international collectors. And while I will readily admit that our marketing budget is not the same as powerhouse Chanel, the quality and craftsmanship of our fine jewelry is representative of any superior luxury house.
If you are a qualified fine jewelry retailer, please come see us at our for-the-trade presentation in April. We will have some exceptional fine jewelry to enjoy and friendly warm personalities that can keep any chill at bay.
And although we won't have an iceberg on display, perhaps we’ll have some icy cool refreshing mints and extra ice cubes for your Diet Pepsi. =)
For more on the iceberg presentation, please look at the Wallpaper.com post.
Photo and more iceberg runway facts from New York Magazine, theCut Blog.
Please click here for more information on the InStore Smart Jewelry Show.